With the support of the municipality, an artist was given the space to create a beautiful advertising mast instead of the umpteenth straight steel pole that could be deemed a truly illuminated sign.
Living Projects from the Netherlands together with LED IS MORE processed more than 2000 LED nodes in the huge advertising mast on the Van der Valk site adjacent to the A2 at Eindhoven. The result is an exceptionally impressive dynamic light image. The intelligent second generation iColor Flex LMX of Philips Color Kinetics was used for the project instead of spotlights to ensure that the project continued to be viable financially. Thanks to its very high light output and the sophisticated installation thereof, the LMX gen2 is an exceptionally good solution for this project.
BrainMarker is now a sign that is recognised in the region because of its dynamic lighting that supports the image on the advertising display above by taking over its colours in the mast.
Do you want to see how this would look for your brand?